Aakash Kumar

About Aakash Kumar

Transforming B2B Marketing Into a Revenue PowerhouseI’m a strategic marketing leader with 16+ years of proven success in scaling B2B brands, launching international go-to-market strategies, and driving high-impact digital transformations across the industrial print and packaging space.Currently heading marketing at Domino Printech India, I lead brand positioning, digital performance, sales enablement, and demand generation initiatives to power growth across global and national MNCs, OEMs, and high-value segments.At Monotech Systems, I architected the 360° brand and marketing vision, launching global print brands like Scodix, Xerox, and Ricoh into the Indian market—delivering 100%+ YoY business growth, improved marketing ROI, and enhanced customer engagement.I bring a unique blend of creativity and commercial acumen—combining storytelling with data, brand-building with demand-gen, and strategy with execution. Whether it’s crafting compelling content, launching global campaigns, or aligning marketing with business goals—I thrive on making marketing a growth engine.Let’s connect if you\'re passionate about marketing leadership, industrial tech, or building bold brands.

Experience

1. Head of Marketing Communications

   Monotech Systems Limited®

   Apr 2019 — Present · New Delhi, IN

   Drove complete marketing ownership for 10+ global print technology brands including Scodix, Ricoh, Xerox, JetSci Created a full-funnel marketing strategy across events, digital, email, product marketing, and PR Achieved 100%+ business growth for key product lines through integrated GTM, branding, and sales collaboration Led successful India launch of Scodix and the brand revitalization of RICOH Reduced marketing costs by 25% while increasing campaign efficiency and conversion rates Managed large-scale exhibitions including Pamex, PrintPack, LabelExpo, and more

Education

• Indira Gandhi National Open University

  Bachelor, Computer Application

  2001 — 2003

• Indira Gandhi National Open University

  MCA, Computer Application

  2004 — 2005

• The ICFAI University, Dehradun

  Master of Business Administration (M.B.A.), Business Administration; Marketing & Information Technology

  2005 — 2007

Skills

• Marketing
• Press Releases
• Promotions
• Corporate Communications
• Customer Relationship Management (Crm)
• Marketing Communications
• Market Planning
• Social Media Marketing
• Market Research
• Online Marketing
• Business Planning
• Direct Marketing
• Salesforce.com
• Leadership
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Management
• Strategic Planning
• B2b Marketing
• Media Planning
• Public Relations
• Project Management
• Team Management
• Sem
• Advertising
• Crm
• Strategy
• Competitive Analysis
• B2c Marketing
• Lead Generation