Shivam Kumar
Digital Media Specialist - Social Beat - Google Ads |MBA-SIMC\'22| Brand Communication
- Role
- Digital Media Specialist at Social Beat
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
Experience
Digital Media Specialist
Sep 2022 — Present · Mumbai, IN
Handled Google Ad accounts for high-profile clients (Dhan, JK Cement, Extramarks, WaveInfratech, Orange Health) and created effective Google Ads campaigns across various platforms (Search, YouTube, Discovery, UAC). Conducted research and analysis to optimize ad performance and ROI. Increased Extramarks\' sign-up rate by 43.81% from Nov \'22 to Mar \'23. Implemented efficient bidding strategies and budget allocation. Monitored ad performance metrics (CTRs, conversion rates, CPA) and optimized campaigns accordingly. Provided timely reports and data-driven insights to clients. Managed Amazon advertising campaigns for Van Heusen, Fortune, and Veirdo (SP, SD, SB).\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
University of Allahabad
Bachelor of Commerce - BCom, Business/Commerce, General
2015 — 2018
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration - MBA
2020 — 2022
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