Kumar Yash
Business analyst @Lithion power . Operations & Marketing Strategy | Agile Strategy | Process Optimization | Data-Driven Strategy | B2B & B2C Distribution | Lean Processes | Digital Optimization | GTM & SCM Strategy |
- Role
- Business Analyst at Lithion Power
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Business Analyst
May 2025 — Present · Noida, IN
Product Strategy & International Market Penetration • Conducted detailed market research and competitive benchmarking for IoT-integrated sensors (temperature, humidity, pressure, H₂, N₂, NH₃) across industrial, automotive, and infrastructure domains. • Designed market entry strategies for EV chargers, Battery Management Systems (BMS), and walkie-talkie batteries in India, Bangladesh, the USA, and Europe—customizing GTM, pricing, compliance, and partnership models for each region.EV Charging Distribution Strategy • Developed Pan-India and international distribution plans for 2-wheeler EV chargers, identifying channel partners, optimizing sales funnels, and aligning marketing with urban mobility trends.Digital Channels & B2B E-commerce Strategy • Crafted online marketplace strategies for BMS and chargers across Amazon Business, Indiamart, and Alibaba—emphasizing SEO, lead generation, and user journey optimization.New Product Launches • Led feasibility studies and GTM strategies for new segments including drones, robots, UPS, walkie-talkie, and inverter batteries—covering market sizing, buyer personas, logistics, and support models.Brand Development & Global Marketing • Spearheaded Lithion Power’s branding across digital and offline channels—driving global presence through content marketing, partnerships, technical blogs, and KPI-driven strategies.BMS Expansion in Western Markets • Conducted in-depth regulatory, technological, and competitive analysis to support BMS penetration in the US and European markets; developed tailored OEM and aftermarket sales strategies.
Education
GL Bajaj Institute of Technology and Management
Bachelor of Technology - BTech, Civil Engineering
Asia Pacific Institute Of Management
PGDM, Operations and Marketing
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