Kumar Vivek
Thought Leader - B2B Brand Solution, Branded content, Content sales, Content marketing, Sponsorship sales, Media sales
- Role
- Branded Content Lead at Times Internet
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kumar Vivek
A visionary, media strategist & brand turnaround architect with over two decades of proven track record of spearheading cross-functional teams to drive bottom line & accelerate growth across multi-million-dollar organizations. Highly skilled in formulating & implementing critical business strategies and initiating new measures to boost profits. Proficient in building brand, facilitating brand solution offerings through effective content, driving marketing initiatives & promotional on-ground/virtual events including media outreach & amplification (across Print, digital & TV mediums) for brands & campaigns to achieve business excellence.My role evolved from tactical delivery of goals for execution excellence to strategy & governance. Honored with several prestigious awards for my outstanding contributions, I’m adept at fostering stellar relationships with teams, clients, channel partners & vendors to engage, inspire & provide compelling value to the stakeholders. SpecialitiesStrategy Planning & Execution | Brand Management | Media Sales | Media Planning & Media Outreach Management | Promotions, Marketing & Events | Content Marketing | Campaign Management | Sponsorship sales| Revenue Generation & Profitability | Go-to-market & Brand Building | Customer Acquisition & Retention | Cross-functional Team Leadership | Cross-functional Coordination | Client Relationship Management | Partnership with Brands for creation, curation & better content management
Experience
Branded Content Lead
Dec 2023 — Present · Mumbai, IN
Education
St. Xavier’s School, Bokaro Steel City
Bachelor of Science - BS
Bihar State University
Bihar Eligibility Test for Lectureship (Accredited by UGC, New Delhi),
L.N.Mishra Institute of Economic development and social Change
M.B.A, Marketing Specialisation
1993 — 1995
Magadh University
Bachelor of Science - BS, Mathematics
1990 — 1993
MICA | The School of Ideas
PDP (Professional Development Program) , Media Planning & Media Marketing
1998
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