Kumar Shivam

Lead Product @media.net | prev - MPL, apna | IIT BHU’23

Role
Lead Product Analyst at Media.net
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Kumar Shivam

Data-driven Product Analyst with 3+ years of experience in product and analytics, user behaviour experimentation, and infrastructure cost optimisation. Proven ability to unlock $MM revenue opportunities through A/B testing, automation, and quality analytics across AdTech and Gaming Sector.> Currently growing with media.net as Lead Product Analyst.> Prev - As a Data Science/Product Analytics at Mobile Premier League (MPL), I worked closely with the VP and AVP of Data Science and Analytics on the central project of the data vertical. I aim to make the product user-friendly and aligned with the growth strategy, using 80% data and 20% sense of the product.I have a strong background in data analysis, problem-solving, and presentation skills, which I developed through my work experience and certifications.

Experience

  1. Lead Product Analyst

    Media.net

    Jan 2025 — Present · Mumbai, IN

    Built Real-Time Business Alerting System from Scratch, Preventing Revenue LossesDesigned and launched a fully-automated alerting platform to catch key metric anomalies in real time—reducing manual monitoring by ~4–5 hours/day and preventing revenue loss through faster issue detection.2. Via various A/B tests, Recovered $30K/week Revenue by Activating Underused Demand ChannelsInitiated high-value domain onboarding using ICR-based identification, leading to ~$30K/wk in new revenue and $11K/wk profit. Launched an ongoing process to scale this opportunity pipeline.3. Boosted Business Decision Speed by Fixing Key Data Flow BottlenecksResolved critical pipeline delays, improving data accuracy to 99%+ and ensuring timely dashboard updates enabling leadership teams to act faster with higher confidence.4. Delivered Scalable Insight System to Drive Revenue & Trend RCABuilt a comparative analytics layer to detect daily performance shifts, enabling near real-time root cause analysis and helping teams respond quickly to business-impacting changes.

Education

  • Indian Institute of Technology (Banaras Hindu University), Varanasi

    Bachelor of Technology - BTech

    2019 — 2023

  • Magadh University, Bodh Gaya

    12th, Science

    2017 — 2019

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Kumar Shivam — Lead Product Analyst at Media.net in Mumbai, MH, IN | Unifers