Kumar Shivam
Lead Product @media.net | prev - MPL, apna | IIT BHU’23
- Role
- Lead Product Analyst at Media.net
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kumar Shivam
Data-driven Product Analyst with 3+ years of experience in product and analytics, user behaviour experimentation, and infrastructure cost optimisation. Proven ability to unlock $MM revenue opportunities through A/B testing, automation, and quality analytics across AdTech and Gaming Sector.> Currently growing with media.net as Lead Product Analyst.> Prev - As a Data Science/Product Analytics at Mobile Premier League (MPL), I worked closely with the VP and AVP of Data Science and Analytics on the central project of the data vertical. I aim to make the product user-friendly and aligned with the growth strategy, using 80% data and 20% sense of the product.I have a strong background in data analysis, problem-solving, and presentation skills, which I developed through my work experience and certifications.
Experience
Lead Product Analyst
Jan 2025 — Present · Mumbai, IN
Built Real-Time Business Alerting System from Scratch, Preventing Revenue LossesDesigned and launched a fully-automated alerting platform to catch key metric anomalies in real time—reducing manual monitoring by ~4–5 hours/day and preventing revenue loss through faster issue detection.2. Via various A/B tests, Recovered $30K/week Revenue by Activating Underused Demand ChannelsInitiated high-value domain onboarding using ICR-based identification, leading to ~$30K/wk in new revenue and $11K/wk profit. Launched an ongoing process to scale this opportunity pipeline.3. Boosted Business Decision Speed by Fixing Key Data Flow BottlenecksResolved critical pipeline delays, improving data accuracy to 99%+ and ensuring timely dashboard updates enabling leadership teams to act faster with higher confidence.4. Delivered Scalable Insight System to Drive Revenue & Trend RCABuilt a comparative analytics layer to detect daily performance shifts, enabling near real-time root cause analysis and helping teams respond quickly to business-impacting changes.
Education
Indian Institute of Technology (Banaras Hindu University), Varanasi
Bachelor of Technology - BTech
2019 — 2023
Magadh University, Bodh Gaya
12th, Science
2017 — 2019
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