Kumar Kushal

About Kumar Kushal

I translate complex consumer behavior into actionable corporate strategy. With over nine years of experience shaping customer journeys across B2B and B2C segments, I specialize in turning market intelligence into measurable growth. The goal is to better understand the customers and build our products and services around their needs and expectations.Leading with Scale and Impact:Currently, I lead the consumer intelligence practice as Deputy General Manager of Marketing Communications and Research at Tata Motors Commercial Vehicles, India\'s largest commercial vehicle brand. In this role, I leverage data and AI to solve critical business challenges. My work directly influences product innovation, market specific actions, pricing, and positioning strategy to boost revenue.Pioneering Innovative Methodologies:I utilise tried and tested research methods but enhance them with new thinking and use of technology. Recently, I led a critical initiative utilizing AI-led ethnography and integrated mixed methods. This groundbreaking work challenged standard approaches and earned a finalist nomination for \"Most Innovative Research Methodology\" by the Market Research Society of India. It proved that deep, tech enabled qualitative research can arm the business with decisive commercial foresight.Driving End to End Brand Transformation:Insights must ultimately build tangible brand value. I demonstrated this end to end strategic capability by spearheading the comprehensive brand identity overhaul for Tata Motors Commercial Vehicles, culminating in the new \"Better Always\" positioning. This involved moving from foundational customer research and archetype mapping, to collaborating with global partners, all the way to the final deployment of new corporate brand assets.Core Areas of Expertise- Market & Consumer Intelligence - AI Driven Research Methodologies - B2B & B2C Business Strategy - Brand Positioning & Identity Transformation - Product Innovation & Pricing StrategyThe Vision:By blending macro market trends with micro consumer inputs, I am passionate about advancing business intelligence through technology. I bridge the gap between abstract data and concrete corporate action.If you are interested in discussing the future of market research, AI in consumer insights, or building resilient brands, let us connect.

Experience

1. Deputy General Manager - Marketing Communications and Research

   Tata Motors Commercial Vehicles

   Jan 2025 — Present · Gurugram, IN

   Leading Market Research At Tata Motors Commercial Vehicles- Strategic Brand and Product Studies- Customized Researches To Feed Into Business Strategy- Supporting Leadership Decision Making With Primary And Secondary Information

Education

• Indian Institute of Foreign Trade

  MBA, International Business

  2017 — 2019

• National Institute of Technology, Jamshedpur

  Bachelor of Technology (B.Tech.), Production And industrial Engineering

  2010 — 2014

Skills

• Economics
• Windows
• Manufacturing
• Powerpoint
• Microsoft Excel
• Stay Up to Date in Technological Knowhow and Advancements.
• Proficient in Computer Applications and Good Knowledge of Microsoft Office
• Teamwork
• Fluid Mechanics
• Engineering
• Thermodynamics
• Good Communication Skills (Both Oral and Written).
• C
• Knowledge of Global Economic System.
• Microsoft Word
• Microsoft Office