Kumar Avishek

About Kumar Avishek

leveraging Generative AI, Large Language Models (LLMs), and Agentic AI to develop…

Experience

1. Analytics Manager

   EXL

   Jun 2022 — Present · Bengaluru, IN

   Delivered data-driven marketing solutions by building predictive ML models, automating insights delivery, and creating interactive analytics tools, enabling targeted campaigns, personalized customer engagement, and optimized strategies that boosted ROI and customer lifetime value (CLV).Predicted Potential Clients: Developed ML models to analyze historical purchasing behavior, engagement data, and seasonality, identifying high-value customers for seasonal campaigns.Maintained UI & MLOps Transparency: Built an interactive dashboard for model tracking and performance monitoring while leveraging MLflow for experiment management, model registry, and deployment automation.Integrated Targeted Clients into Salesforce: Automated data uploads via API, enabling sales representatives and media teams to access AI-driven customer insights for personalized engagement.Processed Campaign Sales Data via ETL Pipelines: Designed ETL workflows to extract, transform, and load sales and campaign data, generating insights for revenue impact and ROI analysis.Optimized Future Campaigns with Data-Driven Insights: Used Power BI/Tableau to visualize customer lifetime value (CLV) and campaign performance, refining marketing strategies for higher efficiency.

Education

• International Institute of Information Technology Bangalore

  PGDDS, Analytics

  2018 — 2019

• Biju Patnaik University of Technology, Rourkela

  Bachelor of Technology (B.Tech.), Engineering

  2009 — 2013

Skills

• Hadoop
• Hadoop Administration
• Unix Administration
• Python
• Team Management
• Big Data
• Customer Service
• Leadership
• Ibm Iseries
• As400 Administration