Kumar Anuj
- Role
- Media Associate at HP
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Kumar Anuj
As an Ad Tech professional with over 2.5 years of hands-on experience, I\'ve honed my…
Experience
Media Associate
May 2022 — Present
Responsible, in conjunction with Campaign Manager, for the timely launch of campaigns for both social and Display campaigns\\\\n\\\\n•Budget oversight and project management of campaigns on a weekly basis\\\\n\\\\n•Proactively recommend optimizations to Media Strategists and Client Development based on campaign performance\\\\n\\\\n•Follow digital media process flow and timelines, ensuring campaigns are set trafficked via 3rd party ad server and creative is Q/A’d prior to the campaign.\\\\n\\\\n•Demonstrating innovative ideas which support business growth, strong knowledge of the programmatic eco-system, and fundamentals of Brand Safety, Viewability, and Ad-fraud.\\\\n\\\\n• Identify channels for enhancing media strategies by staying up-to-date with emerging trends and media-buying technologies\\\\n\\\\n•Work cohesively with content creators to ensure brand tonality is maintained for all creative assets\\\\n\\\\n•Liaise with different departments to collect communication materials and oversee data management processes\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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