Kumar Amritansu

About Kumar Amritansu

A Competent professional with enriching experience in sales & marketing, operations, business development, and customer relationships. Expertise in Channel Management (dealer & distributor) and ensured achievement of sales targets, tracked sales performance and interacted with other areas of the company to ensure that business orders are executed properly and profitably. An excellent performer with a consultative sales style, negotiation skills, exceptional problem-solving abilities and keen client assessment aptitude. Posse’s stupendous communication skills with exceptional relationship management skills, with the ability to relate to people at any level of business and management.Currently associated with Regional Marketing Manager (Fleet Sales & Marketing Program) with Nayara Energy Ltd.

Experience

1. Regional Marketing Manager

   Nayara Energy

   Oct 2023 — Present · Bhubaneswar, IN

   Led the business of the East Region with 14 states and planned, executed complete Loyalty program initiatives for retail outlets & customersLoyalty program development, UAT TestingWorked closely with the Product developer for Loyalty program development.Handling the issues related to the Program for PAN India.Developed and implemented regional marketing strategies to maximise ROI.Developed strategies for increasing customer loyalty in the region.Conducted comprehensive market research to gain insights into consumer behaviour and preferences within the region.Collaborated closely with the sales team to identify target markets for specific products or services.Analysed customer feedback data from surveys and focus groups to inform product development decisions.Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.Ensured all creative materials adhere to corporate branding standards.Works on the retention of the customer in the Fleet programSteering dealer management entailing developing a strong dealer network, resolving their queries within the time frame, strategizing to strengthen distribution to increase effectiveness and achieving business growth objectives Collaborating with HO for implementing brand communication & campaigns for the customer programsEnhanced sales through channel partners by attaching a big-volume fleet customerMonitored channel sales, marketing & business development activities, implemented strategies to maximize channel sales revenue and increase channel business

Education

• Apar india Institute of Management (SMU)

  Bachelor of Business Administration - BBA, Marketing/Marketing Management, General

  2005 — 2008

• Institute of Productivity & Management, Meerut

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2010

Skills

• Brand Management
• Marketing Strategy
• Team Management
• Market Research
• Competitive Analysis
• Corporate Branding
• Business Development
• Business Strategy
• Research
• Channel Sales
• Market Planning
• Customer Relationship Management (Crm)
• Sales Management
• Marketing Management