Kulvinder Singh
Design Leader | 10+ yrs in Product Design & UX Strategy | Associate Design Lead @ Rupyy by Cardekho | Ex-MobiKwik | Fintech, SaaS, B2C | Driving Scalable & Conversion-Centric Design
- Role
- Associate Design Lead at rupyy
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Kulvinder Singh
Strategic Product Design Leader with over 10 years of combined expertise in UI/UX and…
Experience
Associate Design Lead
Sep 2022 — Present
Led end-to-end UX strategy for Rupyy.com, optimizing user journeys for loan discovery, EMI calculation, and eligibility checks—boosting conversions across funnel- Directed design for multiple B2B and B2C products including- DigiBuddy (Salesforce tool for sales agents)- DigiAgent (workflow tool for RTO agents)- DigiFOS (runner management for FOS teams)- NBFC Consumer App (loan lifecycle management with vehicle insights & virtual garage)Designed chatbot experiences and integrated post-loan services like challan payment and insurance renewals, enhancing long-term user retention.
Education
Sunrise Group of Institutions,Udaipur
Master of Business Administration - MBA
2013 — 2016
Shobhit University
B. A
2011 — 2013
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