Katerina Trajkova
- Role
- Manager, Data & Analytics (Dna) at Digitas North America
- Location
- Silver Spring, MD, US
- LinkedIn followers
- 500 followers
About Katerina Trajkova
Hardworking, fast pace and methodical thinker, and experienced digital marketer with…
Experience
Manager, Data & Analytics (Dna)
Oct 2021 — Present
Lead measurement, analysis, and development of insights for cross-channel campaigns (display, social, addressable TV, CTV, linear TV, radio, print) across products and lines of business for one of the largest financial institutions- Collaborate daily with cross-functional teams across the US covering Media Tech, Creative, Media Strategy, Social Strategy, and Project/Account Management- Drive strategic marketing growth for clients, exceeding their goals through brand campaigns, acquisition campaigns, site optimization, and online testing strategies- Provide and present data-driven recommendations across channels to improve client decision-making and ROI, and build effective marketing strategies with internal partners to optimize client budgets and programs- Lead a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their careers- Serve as a client and internal resource on industry trends and key functional areas, such as analytical tools and marketing measurement, and evaluate new online and offline data opportunities- Helped team grow into senior analysts roles
Skills
- Training
- Public Speaking
- Social Media
- Microsoft Excel
- Management
- Public Relations
- Social Media Marketing
- Marketing Research
- Marketing
- Powerpoint
- Photoshop
- Advertising
- Microsoft Office
- Microsoft Word
- Teamwork
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