Kim Totty

About Kim Totty

I am talented designer who excels in both traditional and interactive realms. I am motivated to bring my clients the best results. I believe you can gain the best results through the study of human interaction and consumer behaviors. By using this knowledge you not only create a solution for your client but one the consumer will actually enjoy too. I strive to come in to each new project with a fresh set of eyes and ideas. My skills range from strategy to information hierarchy to designing B2B collateral, logos, annual reports, responsive websites and social campaigns. I come to work with a smile on my face and love to collaborate with talented people.

Experience

1. Marketing Director

   Hallmark Business Connections

   Feb 2022 — Present · Kansas City, MO, US

   Provides change management with staff, stakeholders, and cross-functional partners. Opened lines of communication across multiple teams.Built, developed, and continuously improves workflow processes between cross-functional teams and marketing team. Responsible for marketing strategies across the business including: product marketing, client marketing, sales enablement, and brand development.Restructured marketing budget to focus on campaigns which drove biggest results while providing cost savings. Actualized 87% cost savings through email platform change, driving better inbox placement, access to more data, more extensive integration into ecommerce platform (Salesforce Commerce Cloud), easier to use across the team.Lead UX design, user testing, and digital transformation of ecommerce platforms.Developed centralized data and analytics practice for company with implementation of data warehouse, Adobe Analytics, and CDP platform.Incorporated into the leadership team in 2022 as a key contributor driving the business forward.

Education

• University of Central Missouri

  BFA, Commercial Art: Graphic Design

  2005 — 2008

Skills

• Layout
• Typography
• SEO
• Graphics
• Brand Development
• Dreamweaver
• Project Direction
• Print Collateral
• Illustration
• Email Marketing
• Flash
• Print Collateral Design
• Advertising
• Identity Guidelines
• Adobe Creative Suite
• Actionscript
• Concept Development
• Indesign
• Corporate Identity
• Graphic Design
• Logo Design
• Branding & Identity
• Creative Direction
• Interactive Advertising
• Photo Direction
• Web Design
• Creative Strategy
• Art Direction
• User Interface Design
• Photoshop
• Online Graphics
• Design Direction
• Css
• Cascading Style Sheets (Css)
• Collateral
• User Experience