Katherine Goodman

About Katherine Goodman

Hi, I’m Katherine, I turn one-time buyers into loyal subscribers—and make sure they stick around.In my current role, I\'ve scaled combined email and subscription revenue from $8.2M to $35M while growing our subscriber base from 12K to 40K+. I also transformed our Customer Experience function into a revenue driver, taking quarterly CX-attributed revenue from $70K to nearly $276K.My work sits at the intersection of retention strategy, lifecycle marketing, and customer experience. I build cancel flows that actually save subscribers, design segmentation strategies that make email feel personal, and create campaigns that convert one-time purchasers into long-term customers. I\'m fluent across the DTC marketing tech stack, including Klaviyo, Shopify, and Skio, and I bring a data-driven approach to everything from churn analysis to promotional strategy.I also take on select fractional projects with DTC and subscription brands looking to grow retention revenue or reduce churn—same strategic depth, without the full-time commitment.

Experience

1. Senior Director of Retention & Customer Experience

   Cornbread Hemp®

   Oct 2025 — Present

   Oversee retention, lifecycle, and CX strategy for a premium DTC CBD brand, leading initiatives that drive subscriber growth and long-term customer value.Scaled combined email and subscription revenue from $8.2M to $35M. Grew subscriber base from 12K to 40K+. Transformed CX into a revenue function, increasing quarterly CX-attributed revenue from $70K to $276K.Currently focused on cancel flow optimization, subscription save strategy, and lifecycle segmentation to reduce churn and increase LTV.

Education

• Rowan-Cabarrus Community College

  Associate of Arts (A.A.), General Studies

  2012 — 2014

• Johnson & Wales University

  Bachelor of Science (B.S.), Marketing

Skills

• Store Operations
• Store Management
• Customer Service
• Sales
• Retail
• Retail Sales
• Networking
• Teamwork
• Loss Prevention
• Visual Merchandising
• Social Skills
• Management
• Inventory Management
• Inventory Control
• Merchandising
• Social Media
• New Store Openings
• Driving Results