Kara Scott

About Kara Scott

I\'m a Senior Content Marketing Strategist with a background that spans broadcast news and digital marketing. At Blue Cross NC, I pioneered the content marketing strategist role in my division, contributed to the enterprise content strategy, and led campaigns that generated 5.1M+ impressions and outperformed industry benchmarks. Before that, I built multi-channel strategies for national brands across agriculture, B2B, and consumer markets.My background in news production gave me something most marketers don\'t have: the instinct to find the real story, tell it clearly, and make it matter to the audience in front of you. I bring that same discipline to every content strategy I build.Beyond my full-time role, I work with small businesses and brands as an independent content strategy consultant. I help founders and business owners who have a great product but an underserved content presence build the strategic foundation to actually grow — without the cost of a full agency or full-time hire.What I do for clients:→ Content strategy audits — honest, expert eyes on what\'s working and what\'s not→ 1:1 strategy sessions — one focused hour to get clarity and a clear action plan→ Monthly strategy retainers — ongoing strategic partnership without the full-time overheadSchedule a discovery call today! https://calendly.com/karascottcreations/30min

Experience

1. Senior Content Strategist

   Blue Cross NC

   Aug 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Pioneered the content marketing strategist function within the division, building foundational processes including cross-functional workflows, a division-wide content calendar, and the organization\'s first formal content strategies.• Contributed to the Enterprise Content Strategy, aligning content pillars with company-wide goals and brand principles to drive consistency across all initiatives.• Lead the Always-on Education campaign for the under-65 audience — delivering year-round content on insurance basics, plan selection, and cost-saving tips — producing 5.1M+ impressions, 65K+ link clicks, and a 2.73% CTR, outperforming industry benchmarks.• Produce and star in UGC-style video content to humanize complex health insurance topics; standout pieces included a Black History Month video that tripled peer performance and a Family Summer Check-Up video with 26K+ video view completions.• Serve as strategic consultant for the Group segment, supporting employer customer growth and retention through content strategy, budget planning, and paid media activation.• Managed social media activation of the company\'s retail store rebrand to Beyond Blue Neighborhood Centers, ensuring alignment with brand voice and content strategy. Support retail center initiatives and events through social media activation. • Serve on the blog governance team — writing and optimizing SEO content, updating existing posts, and ensuring alignment with enterprise strategy and business objectives.

Education

• Kent State University

  Master of Arts , Public Relations

  2017 — 2018

• Kent State University

  Bachelor of Arts , Communication and Media Studies

  2012 — 2016

Skills

• Research
• Facebook
• Data Entry
• Event Planning
• Social Networking
• Blogging
• Public Speaking
• Editing
• Press Releases
• Microsoft Word
• Social Media
• Public Relations
• Journalism
• Microsoft Office
• Microsoft Excel
• Powerpoint