Katelyn Riccardi

About Katelyn Riccardi

I’m a marketing leader with 15 years of experience driving growth for high-profile, consumer-facing brands — from global events like Super Bowl LX and FIFA World Cup 2026 to award-winning, first-to-market activations like KixCon (ICSC Gold MAXI Award) and record-breaking digital campaigns.I specialize in building full-funnel strategies that connect passionate audiences to the brands they love, managing seven-figure budgets, leading cross-functional teams, and translating insights into creative campaigns that deliver measurable results. My work has earned recognition including Silicon Valley Business Journal 40 Under 40 and Marketer of the Year honors.Outside of work, I’m a mother to two sweet girls and wife to the love of my life. I\'m a national parks enthusiast, camper, hiker, big-game hunter, and skier. I split my time between San Jose and my mountain house, and am a passionate public land owner.

Experience

1. Director of Marketing and Communications

   Discover Santa Clara®

   Jul 2025 — Present · Santa Clara, CA, US

   Stewarding $1.52M marketing budget — including $455K in restricted funds for Super Bowl LX / FIFA World Cup 2026 — to maximize impact and ROI. Leading 3 year,$1.2M Agency of Record partnership with Madden Media to deliver brand, creative, PR, paid media, content, and analytics at scale. Driving execution of the Super Bowl LX / FIFA World Cup 2026 Activation Plan — from cohesive brand identity to major visitor and media activations.🤝 Growing high-value strategic partnerships with Expedia, CBS 49ers Experience, and MindTrip AI to drive bookings, destination awareness, and trip-planning innovation. Serving on the Steering Committee guiding SCTID funding renewal — securing the future for Discover Santa Clara’s tourism marketing engine.

Education

• San Jose City College

  Associate of Arts in Liberal Studies, General Education

  2004 — 2009

• De Anza College

  AA, Liberal Studies

  2008 — 2009

• California State University - East Bay

  BS, Hospitality and Tourism

  2009 — 2011

Skills

• Marketing Strategy
• Social Media
• Marketing
• Event Management
• Management
• Social Networking
• Social Media Marketing
• Crm
• Customer Relationship Management (Crm)
• Marketing Support
• Menu Development
• Weddings
• Food & Beverage
• Customer Service
• Graphic Design
• Adobe Illustrator
• Restaurants
• Press Releases
• Destination Marketing
• Trade Shows
• Hospitality Industry
• Inventory Management
• Training
• Event Planning
• Hospitality
• Time Management
• Advertising
• Wine
• Catering
• Employee Management
• Banquets
• Email Marketing
• Hotels
• Public Relations
• Online Marketing
• Food Service