Katie Steinharter

Experience

1. Director of Social Media & Content

   Alterra Mountain Company

   Jul 2021 — Present · CO, US

   Oversee social media strategy, content development, a team of content creators/ambassadors/athletes, and work closely with mountain teams on organic content strategies & storytelling.• Social Media & Communications: Develop & execute social media strategy for Ikon Pass and support 60+ mountains\' content teams; provide cross-platform reporting; oversee and train a team of social media & customer service specialists; manage crisis communications at resorts; developed talking points, best practices, and reporting; onboarded company\'s first social management tools, grew from 2 social channels to 10• Content & Production: Develop and produce storytelling content, copywrite and make creative selects, manage content and production calendars, producer for on-mountain photo/video and athlete shoots• Partnerships/Athletes: Work with partnerships team to brainstorm content collaborations, and with Legal team to oversee best practices for Olympics and other large events or contracts. I also oversee athlete and influencer contracts/deliverables/relationships/travel, created Ikon Pass\' first influencer marketing program, and manage a roster of 100+ creators and the budget associated.Initiatives Created: Alterra Social Team Summit (previous speakers include Facebook/Instagram, Outside Online, Freeskier, The North Face, Athletic Brewing, GoPro, and more), Ikon Pass Mountain Access Program Scholarship,\"My Ikon\" video series (https://lifted.ikonpass.com/category/my-ikon), Fall humorous video series (2x award winning), Ikon Pass Crew (15 community members & athletes), Ikon Pass Full Send Program (discounted passes for pro athletes), Boosted Influencer Campaign, Annual Ikon Pass Content Planning Meeting, Crew Camp Content Summit, Influencer/Athlete Directory, Influencer Reporting Templates, Monthly Sentiment Reporting Templates, Crisis Communications Reporting Templates.

Education

• University of Colorado Denver

  Master of Public Administration (M.P.A.)

  2012 — 2013

• Denison University

  B.A., Communication, Studio Art, Spanish

  2007 — 2011

• University of Sydney

  Area of Focus: Australian Film, Theatre & Cultural History

  2009 — 2009