Keeley Bass
Associate Director of Digital Marketing
- Role
- Associate Director of Digital Marketing at Emory University - Advancement And Alumni Engagement
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Keeley Bass
Digital marketer with a passion for data-driven storytelling. I bring…
Experience
Associate Director of Digital Marketing
Emory University - Advancement And Alumni Engagement
Mar 2022 — Present · Atlanta, GA, US
Manage and optimize email marketing campaigns through Salesforce Marketing Cloud, including audience segmentation, journey automation, and performance analysis- Plan and implement paid digital advertising campaigns across platforms such as Meta and Google Ads to increase alumni engagement and giving, including saving the university over 88% on costs for Day of Giving advertising through my strategy implementation- Collaborate with cross-functional teams to ensure cohesive messaging and alignment across digital channels, including SEO and paid search- Analyze campaign performance and user behavior data to inform strategic decisions and improve ROI across all digital touchpoints.
Education
Georgia Southern University
Master of Education - MEd
2021 — 2022
Kennesaw State University - Michael J. Coles College of Business
Bachelor of Business Administration - BBA
2016 — 2020
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