Kevin Simon
Senior Manager, Brand & Consumer Strategy | Ally Financial | AI, Partnership Marketing, Sports, & Gaming
- Role
- Senior Manager, Brand and Consumer Strategy at Ally
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kevin Simon
In my 12+ years in sports and entertainment marketing, I’ve led award-winning brand partnerships for Ally, GMR Marketing, and the Charlotte Hornets. I specialize in bringing sponsorships to life through digital, gaming, and emerging platforms that evolve how fans connect with brands.Currently at Ally, I lead strategy for brand and sponsorships — from NASCAR and the USGA to Fortnite and Rocket League — aligning each activation with our brand’s future-focused goals.Proud to be part of work recognized by Sports Business Journal, The Drum Awards, Hashtag Sports, and more. Passionate about modern storytelling, innovation, and building experiences that make an impact.
Experience
Senior Manager, Brand and Consumer Strategy
Nov 2025 — Present
Education
Elon University
B.S.B.A, Marketing, Finance
2009 — 2013
Skills
- Social Media Marketing
- Promotions
- Marketing Research
- Entertainment
- Brand Awareness
- Sponsorship
- Marketing
- Sports Marketing
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