Karthik Shyam
Senior Marketing Leader | Brand Strategy • Content Marketing • Narrative Development • Brand Governance | Healthcare + Tech
- Role
- Head of Content Marketing (Brand & Content Strategy) at Zelis
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Karthik Shyam
I’m a brand and content leader with 20 years shaping how healthcare, AI, and enterprise SaaS organizations tell their story. My work centers on building brand systems that clarify complex solutions, strengthen trust, and unify cross‑functional teams around a shared narrative.I’ve led brand transitions, developed global identity systems, and partnered with executives to translate purpose into clear, compelling brand expression. Whether guiding a company through a major transformation or elevating day‑to‑day brand consistency, I focus on creating brands that feel human, differentiated, and impossible to ignore.
Experience
Head of Content Marketing (Brand & Content Strategy)
Sep 2024 — Present
Education
Carnegie Mellon University - Tepper School of Business
Bachelor of Science, Business Administration (Marketing)
Duke University
Master's, Public Policy (Health Policy)
Skills
- Qualitative Research
- Direct Mail
- Healthcare
- Graphic Design
- Marketing Communications
- Indesign
- Newsletters
- Publishing
- Policy Analysis
- Microsoft Office
- Cognitive Interviewing
- Program Evaluation
- Social Media
- Data Analysis
- Creativity
- Nvivo
- Copywriting
- Web Design
- Public Policy
- Project Management
- Focus Groups
- Email Marketing
- Adobe Creative Suite
- Sharepoint
- Ms Office Suite
- Marketing
- Copy Editing
- Writing
- Editing
- Video Production
- Strategy
- Research
- Grant Writing
- Leadership
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