Kshitij Vig
Digital Marketing Transformation Consultant @Accenture Song
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WORK HISTORY
Digital Marketing Transformation Consultant @Accenture Song
Digital Marketing Transformation Projects: Led digital experience implementation, optimization and audit projects across digital platforms and channel. Provided key insights including recommending UX, customer journey improvements, optimizing digital advertising spends that resulted in +15% user engagement and improved retention.• Cross-Functional Requirement & Solution Leadership: Translated complex business and technical requirements into scalable digital solutions, collaborating across teams to drive market share growth, boost ROI, and align with client objectives• Strategic Client Engagement & Growth Enablement: Built and nurtured client relationships by delivering tailored digital solutions, driving adoption, securing requirement signoffs, and identifying upsell opportunities to increase account value.• Insight-Driven Decision Making: Developed and presented actionable insights using KPIs across channels—empowering clients to improve sales forecasts, enhance omnichannel strategy, and increase customer satisfaction scores (NPS).• Performance Consulting & Thought Leadership: Acted as a trusted advisor to clients and internal teams—delivering strategic interventions, improving digital maturity, and contributing to sustainable performance and revenue growth.Tools Used: Adobe Experience Platform (AEP), RT CDP, Adobe Journey Optimizer (AJO), Adobe Analytics, Customer Journey Analytics (CJA), Google Ads, SEO, SEM, Jira
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
Guru Tegh Bahadur Institute Of Technology
Engineer’s Degree, Computer Science
SKILLS
ABOUT KSHITIJ VIG
Kshitij is currently working with Accenture as Management Consultant in Marketing Transformation team responsible for end-to-end client\'s digital marketing solution management.Previously, he was working with Gartner to support CXOs, Product Managers, IT Leaders from HiTech companies to help them make better and informed decisions. He is a resourceful professional equipped with various technical and non-technical skills along with a demonstrated history of problem-solving and analytical bent of mind.He has an MBA degree from NMIMS, Mumbai and specializing in Sales & Marketing, Digital Marketing and Consulting.Key Skills: Business Strategy and Operations, Stakeholder & Project Management, Process Improvement, Product Management, Marketing Strategy & Research, Hypothesis Driven Problem Solving, Adobe Journey Optimizer, Customer Journey Analytics, RTCDP, Data and Analytics, Web Analytics, Business Transformation, Change Management, PowerBi, Sales Tactics such as challenger perspective, industry insights based upselling/cross-selling
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