Kshitija Sood

About Kshitija Sood

MBA Candidate in Marketing & Strategy at BML Munjal University, building hands-on expertise across GTM execution, influencer marketing, brand strategy, and global B2B partnerships. I have led live projects - not simulations: → Managed a ₹1.5L launch budget at NEESH Perfumes, onboarded 20+ micro and mid-tier influencers, and executed a full GTM rollout for the Hyderabad market - covering market research, audience segmentation, competitive positioning, and launch-day integration of digital and on-ground channels. → Generated qualified leads at a global AI Summit, leading C-suite outreach to CEOs and CXOs across 15+ industries, with region-specific campaigns targeting Latin American emerging markets. → Improved operational efficiency by 25–30% as Operations Head at Sidharth Sood & Co, managing 50+ projects per month with 95%+ on-time delivery across 20+ client accounts. → Coordinating end-to-end placement drives for 20+ MBA students as SPOC at BML Munjal University\'s Placement Committee, managing corporate relations and full recruitment pipelines. My technical toolkit includes Power BI, Facebook Ads, CRM systems, and Generative AI applications - which I apply to build data-backed marketing strategies and measurable campaign outcomes. Outside work, I compete in British Parliamentary Debate, which sharpens how I build arguments, present strategy, and communicate under pressure - skills I bring directly into client and stakeholder interactions. Academic foundation: Ranked 1st at Punjab University. Scored 96% in Class 12. I am actively seeking summer internship opportunities in marketing strategy, brand management, or business development starting mid-2026. Open to pan-India and remote roles. Reach me at s••••••••@gmail.com

Experience

1. Operations Head Process Optimisation, Scheduling & Client Delivery

   Sidharth Sood & Co

   Oct 2025 — Present · IN

   Led operations across 20+ client accounts, delivering 50+ projects per month with 95%+ on-time completion rate.• Redesigned SOPs and workflow architecture, improving team efficiency by 25–30% and reducing average project turnaround time by 2–3 days.• Cut operational costs by ~15% through cross-functional coordination and elimination of redundant process steps across client delivery cycles.• Supervised a team of 5+ across scheduling, execution, and client communication, maintaining zero escalations over 7 months.

Education

• Sri Aurobindo College of Commerce & Management, Ludhiana Punjab

  Bachelor of Business Administration - BBA, Marketing

• Dayanand Anglo Vedic (DAV) Public School

  Commerce

• BML Munjal University

  Master of Business Administration - MBA, Marketing, Strategy