Kshitij Prasad
Marketing at Garena Free Fire MAX India
- Role
- Senior Associate- Marketing at Garena
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kshitij Prasad
A Brand Marketing professional with 4 years of work experience and a proven ability to drive significant growth and engagement in the online gaming/ consumer tech industry. My passion lies in connecting brands with audiences through innovative strategies and impactful storytelling.At My11Circle, I excelled in driving User Acquisition at scale via our creative efforts and pioneered community-centric digital content enhancing brand perception and fostering a vibrant and highly engaged cricket community.I effectively bridge top-of-funnel and bottom-of-funnel for performance, optimising messaging and formats to drive conversions and growth. My approach emphasises experimentation and building frameworks to test and scale creative effectiveness.I\'ve been at the forefront of fostering and managing relationships with various A-list cricketers like Shubman Gill, Sourav Ganguly, Yashasvi Jaiswal and Sourav Ganguly, as well as mega influencers and content creators.I have a strong track record in managing large scale, high-impact brand partnerships with the Board of Control for Cricket in India (BCCI), effectively amplifying brand reach. I\'ve successfully managed large-scale marketing budgets and cross-functional initiatives, ensuring high-quality campaign execution.By leveraging market research and generating consumer insights, I strategically drive brand positioning and communication. My expertise includes conceptualising and executing comprehensive marketing strategies, overseeing ATL, managing campaigns across channels, collaborating cross-functionally, analysing market trends, and monitoring performance.I am dedicated to building distinctive, consistent, and scalable brand messaging and am eager to take on new challenges to drive impactful results and shape engaging brand narratives.
Experience
Senior Associate- Marketing
Jan 2026 — Present · Bengaluru, IN
Education
Guru Teg Bahadur Institute of Technology
B.Tech - Bachelor of Technology, Computer Science
2015 — 2019
MICA | The School of Ideas
PGDM, Marketing and Media
2019 — 2021
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