Kshitij Baji

About Kshitij Baji

As a data-driven Business Intelligence Analyst with over 4 years of experience, I specialize in transforming complex data into strategic insights that drive operational efficiency and business growth. With a Master’s degree in Information Systems from Stevens Institute of Technology and hands-on expertise in SQL, AWS (Redshift, Quicksight), and tools like Alteryx, KNIME, and Tableau, I thrive at the intersection of data engineering and strategic analysis.I’ve led end-to-end BI solutions across sectors; from consumer apps and sports organizations to finance and media—delivering performance dashboards, measurement frameworks, and predictive models that directly impact bottom-line results. My approach combines rigorous analytics with stakeholder collaboration, ensuring insights are not only accurate but actionable.Whether I’m optimizing media spend, improving sales performance, or automating reporting workflows, I approach every challenge with both a technical mindset and a collaborative spirit. My ability to lead cross-functional teams, align stakeholders, and drive initiatives forward has been shaped by a mix of professional experience and extracurricular leadership—enabling me to navigate complex projects with clarity, accountability, and impact.Let’s connect and create data-driven success together!

Experience

1. Senior Data Analyst

   MRM

   Mar 2023 — Present · New York, NY, US

   U.S. Soccer Federationo Managed analytics for three performance marketing campaigns – Match Ticket Sales, Merch Ecom Sales, and Loyalty Program Growth.o Developed forecasting models for ticket sales based on key factors of location, ticket pricing, and match popularity to support media planning.o Lead Media Mix Modeling and Multi Touch Attribution projects to measure channel effectiveness and guide budget allocation decisions.o Conducted social listening sprints to uncover match fan sentiment and messaging insights, supporting creative strategy.o Designed and maintained performance reporting dashboards on Looker Studio to support real-time strategic media optimization.o Provided client team with consultation in terms media tracking architecture and solutions driving expansion of client marketing scope.Valeroo Headed analytical for three long term campaigns focused on App User Growth, App Engagement Growth, and Brand Sentiment Improvement.o Developed cross-platform analytics infrastructure measuring full user journeys from media exposure to in-store fuel fill-ups.o Designed and executed statistically rigorous in-campaign tests to extract actionable insights informing future media planning efforts.o Collaborated with third party BLS vendors on survey design, distribution, and brand perception’s measuring impact of media on brand health.Sparkling Ice o Designed and built analytical infrastructure integrating media engagement and brand measurement systems for an awareness focused campaign.o Collaborated with third part media vendors to minimize inventory costs, optimize CPMs, and maximize cost efficient brand awareness. Edelman Financial Engineso Engineered analytical infrastructure integrating media delivery, website (GA4), and CRM systems for an investment lead generation campaign.o Developed SOPs for bi-weekly performance reviews, consistently improving cost per lead through refined targeting tactics.

Education

• Stevens Institute of Technology

  Master's degree, Information Systems

  2019 — 2020

• Narsee Monjee Institute of Management Studies, Mumbai

  Master of Business Administration - MBA, Business Intelligence Analytics

  2018 — 2019

• Narsee Monjee Institute of Management Studies, Mumbai

  Bachelor's degree, Electronics and Telecommunications

  2014 — 2018