Kshitij Sharma

About Kshitij Sharma

A growth-focused leader with close to two decades of success, linking effective communication, B2B marketing, and leadership capabilities to drive business growth and marketing effectiveness.My love for science during the school days led me to pursue technology. And the movement to management/ marketing came naturally. I was very involved with content and design during my college days, whether it was project work or college fest or the editorial board or the website committee. During the journey, the most fun and insightful experiences involved planning and implementing customer-centric campaigns and go-to-market plans, including brand awareness, account-based marketing, and demand generation on a global scale using a multichannel approach. As part of my last two roles, I have led the implementation of state-of-the-art technologies to resolve complex business problems, drive process improvements, increase team performance, and enable seamless cross-functional collaboration to modernize marketing. Adept in articulating intricate information into a concise and straightforward language to improve product/service awareness and ensure effective communication-Key Accomplishments$45 million in revenue opportunities, a 65% increase in page views YoY, and over 200 keywords on the 1st page of Google search results through the digital marketing program with a 6x ROI.Streamlined and consolidated the marketing tech stack that led to an annual saving of US$ 85K.Ensured real-time, aggregated information to measure marketing effectiveness and ROI, drive decision-making quickly, and foster a data-driven culture by introducing a marketing dashboard.Employer advocacy strategy increased Glassdoor rating from a score of 2.7 to 3.5 and a CEO rating of 65% to 84% in 15 months (April 2019)-If you want to talk more about B2B Marketing, Marketing Automation, ABM or Marketing Attribution feel free to reach out.

Experience

1. Associate Vice President Marketing

   SplashBI

   May 2024 — Present · Hyderabad, IN

Education

• Manipal Academy of Higher Education

  MBA, Marketing

  2005

• Manipal Academy of Higher Education

  Bachelors, Information Technology

  2003

• Cambrian Hall, Dehra Dun

  ISC, Science

  1999

• Indian Institute of Management Bangalore

  Certification, Digital Marketing

  2016