Kim Gonzales
Director, Product Marketing @ Microsoft | Subscription Retention & Growth
- Role
- Director, Product Marketing - Microsoft 365 Consumer Subscription Retention & Engagement at Microsoft
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Kim Gonzales
I run subscription retention and engagement for Microsoft 365 Consumer — 90M+ subscribers, four SKUs, and a multi-billion dollar recurring revenue business.My team operates like a hybrid of product marketing and product management responsible for global subscription retention strategy for Microsoft 365 Consumer. This means working directly with engineering on payments infrastructure to reduce involuntary churn, optimizing the subscriber experience to reduce voluntary churn, and growing ARPU by moving subscribers to Microsoft 365 Premium, our best AI subscription.Before Microsoft, I built a marketing and analytics function from scratch at a logistics startup, led social media strategy at Texas Instruments, and started my career as an engineer. That background still shapes how I work — I\'m comfortable in the data, in the product, and in the room with engineering.I lead a team of 5 PMMs and have spent the last year changing how my team works with AI — from bringing new Copilot experiences to our subscribers, to rebuilding the day-to-day workflows behind how we operate.When I\'m not working, I\'m running after my toddler and two 60-pound dogs — a goldendoodle and a poodle — in Bellevue, WA.
Experience
Director, Product Marketing - Microsoft 365 Consumer Subscription Retention & Engagement
Mar 2024 — Present · Redmond, WA, US
I lead a product marketing team focused on optimizing consumer subscription experiences for Microsoft 365 specifically, subscriber retention and engagement. I develop and execute innovative strategies that reduce churn, both voluntary and involuntary, and enhance subscriber engagement and value perception.
Education
The University of Texas at Austin
Master of Arts (M.A.), Learning Technologies
Massachusetts Institute of Technology
B.S., Computer Science and Engineering
Skills
- Community Outreach
- Visual Studio
- Spanish
- Artificial Intelligence
- Visual C#
- Simulations
- C++
- Programming
- Microsoft Office
- Teaching
- Research
- Java
- Powerpoint
- Microsoft Excel
- Photoshop
- Software
- Networking
- Logistics
- Algorithms
- Software Development
- Python
- Eclipse
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.