Ksenia Samersava

Senior Technical Program Manager, Central Analytics & Insights Microsoft Gaming @Microsoft

GB

As a part of my role, I drive portfolio-level data strategy and execution that enables Xbox Game Studios leadership to make confident, data-informed decisions across the entire game lifecycle—from early concept and greenlight through live operations and long-term franchise planning.Central Analytics & Insights (CA & I) is a central, cross-portfolio data organization spanning engineering, analytics, data science, and program management. We define and operationalize how MS Gaming measures success by delivering scalable analytics platforms, standardized measurement frameworks, and deep title-specific insights that inform product strategy, publishing decisions, and investment prioritization across studios.In my role, I operate at the intersection of data, product strategy, and executive decision-making, translating complex technical delivery into clear, actionable insights for studio leadership, publishing partners, and senior stakeholders. I lead cross-disciplinary execution across telemetry, analytics, and data engineering to ensure our data products are trusted, scalable, and decision-ready, while reducing operational burden on studios so they can stay focused on building great games.What I Own and Drive • Portfolio-level analytics strategy and KPI frameworks spanning platform, franchise, and title performance. • End-to-end data readiness for studios, including telemetry design standards, validation, and analytics enablement from pre-production through live operations. • Cross-organizational execution across engineering, analytics, and decision science to deliver insights that directly inform product direction, player experience, and business outcomes. • Standardization of measurement methodologies across MS Gaming, enabling consistent, comparable insights used by leadership for strategic planning and investment decisions. • Stakeholder alignment and prioritization, translating executive goals into clear roadmaps, delivery plans, and measurable outcomes.

Minsk State Linguistic University

Bachelor's degree, Inetrcultural Communication