Kaustuv Chakraborty
Digital Marketing & Growth @ Adani Cement | Customer Lifecycle Management | Marketing Automation| IIM Calcutta- EPDSMMS| ex-Paytm, Amul Retail, Ajio, Homeshop18, Loktra Fintech
- Role
- Manager- Digital Marketing & Media at Adani Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kaustuv Chakraborty
Enthusiastic about new business ideas, process building, growth and expansion model, revenue generation model, customer centric issues and solving them using latest digital technology skills• An analytical storyteller. Aggregating relevant data from multiple sources and translate into insightful stories, strategic decisions and providing tactical recommendationsI am having 9+ years of industry experience working with reputed E-commerce, Fintech and Retail companies like Paytm, Amul Retail,Homeshop18, Ajio.com, Loktra FintechWorked extensively with CXO level teams and Senior Management of the companies in formulating product marketing strategy, implementing marketing campaigns, content strategy, digital project management, customer lifecycle management & fundraisingSectors worked in : Fintech Internet & E-commerce Retail LogisticsSkills: Customer Lifecycle Management | Digital Campaigns | Product Data Analysis | Social Media Marketing | Web Analytics | Content Strategy | Product Marketing | Growth Marketing | Customer Insights | Agency Management | ORM
Experience
Manager- Digital Marketing & Media
Oct 2023 — Present · Mumbai, IN
Heading the Digital Marketing & Media functions at Adani Cement- managing the Brand portfolio of ACC & Ambuja Cement, India to drive top of mind recall, awareness and brand preference to further strengthen the market position. Working closely with top class agencies on best practices of performance management across Google/FB/Display to effectively reduce CAC and increase web leads contribution. Developed custom dashboards to map offline conversion happening at dealer location with online leads thereby able to map sources basis last mile conversion. Executing targeted marketing campaigns (leveraged analytics insights- in market/Affinity/website behavior to create custom remarketing lists & diagnose traffic issues) tailored to regional cement dealers, retailers, contractors employing micro-market segmentation strategies to enhance brand connectivity and ensure top-of-mind recall
Education
JAGSoM - Jagdish Sheth School of Management
Master of Business Administration (MBA), Marketing/Marketing Management, General
2012 — 2014
Indian Institute of Management, Calcutta
Executive Programme in Digital & Social Media Marketing Strategy (EPDSMMS)
2020 — 2021
Kalinga Institute of Industrial Technology
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2007 — 2011
Holy Cross School Agartala
Science
1993 — 2007
Skills
- Web Analytics
- Primary Research
- Team Management
- Secondary Research
- Competitive Analysis
- Crm
- Program Management
- Pricing Analysis
- Market Research
- Vendor Management
- Digital Marketing
- Forecasting
- Business Intelligence
- Ecommerce
- Marketing Strategy
- Microsoft Excel
- Customer Segmentation Strategy
- Business Planning
- Business Analytics
- E-Commerce
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