Kathryn Z.

About Kathryn Z.

Need to find the right communications solution? Want something created to focus specifically on the goals of your business? Tired of people saying they can help, only to discover they have no experience and are ineffective? You do not need to find a tool, or an agency, that partially solves a problem, kind of works, or you heard worked for business X, Y or Z. You need someone who specializes in digital business communications, defining & correcting for the misalignment between consumers, corporate and marketing language-Do you find yourself questioning whether you’re targeting the ‘right’ audience? To grow online content for considerations and conversions-Is your organization preparing to expand digital engagement & social interaction? Do you want a UX researcher? Truly know your current digital ecosystem, including search? Leverage potential influencers? Customized research, strategies & communication techniques are the answers to get where you want to be. Taking a look at the ecosystem for communicationsand drilling down to define causes & effects, then creating a strategy for business success is the best approach. I:Build custom communications systems, suited to your business goals. Examine websites, social platforms, language, user interactions, relationships & reactions to content.Create strategies and tactics to amplify your online presence, increase engagement & acquisitions.Build reliable interactions & search results. Provide a solution tied directly to your objectives & content engaging your ideal clients/customers + search that works.Develop a consistent, custom base to build upon & evolve. Lead development of on-going, relevant content, original and curated, devise video, image & language roadmaps, keywords, hashtags, posts. Catalog ‘influencer’ interactions, research UX/UI, platform performance & comparative positioning. You get individualized attention & support, enabling business success, scaled to fit your capacity to operate.

Experience

1. Community Strategy & Content Development, Communications

   American Bar Association

   Apr 2024 — Present · US

   Overseeing and evolving the strategy for the ABA Virtual Communities, I am dedicated to the creation and evolution of our members networking platform. My focus is on fostering enhancement and growth that not only enriches the experience for ABA members and affiliates but also appeals to and captivates potential members to convert beyond the stage of user to that of subscriber or member. By amplifying the value of the content we deliver, the professional growth opportunities we present, and the connections our members are able to make, I aim to create a dynamic and interconnected community where collaboration, innovation, and trust in the ABA flourish.

Education

• Kalamazoo College

  BA

• American University

  Bachelor's degree

• St. Clair High School

  Diploma

• Walsh College of Accountancy and Business Administration

  MSM

Skills

• Corporate Fundraising
• Fundraising Campaign Management
• Leadership
• Social Media
• Management
• Newsletters
• SEO
• Advertising
• Brand Management
• Content Strategy
• Fundraising
• Writing
• Social Networking
• Brand Awareness
• Marketing Strategy
• Marketing Communications
• Facebook
• Brand Architecture
• Strategic Planning
• Online Advertising
• Strategic Communications
• Event Planning
• Branding & Identity
• Copywriting
• Email Marketing
• Public Relations
• Media Relations
• Social Media Marketing
• Search Engine Optimization (SEO)
• Event Management
• Digital Strategy
• Resource Development
• Press Releases
• Digital Media
• Strategy
• Marketing
• Online Marketing
• Annual Giving
• Integrated Marketing
• Digital Marketing