Krystle Minear

Brand Plan Manager @bioMérieux

Innovate, refine, and enhance the process of brand strategy creation to empower marketers to develop impactful campaigns. • Work with cross-functional teams to establish and articulate the brand, and ensure that all products, services, and communications are consistent. • Develop key performance indicators to track and measure outcomes by staying up to date on current clinical literature and customer data. • Initiating project with Medical Affairs to develop a health technology assessment library • Developing key performance indicators to improve outcomes measurement