Krystle Green

About Krystle Green

I am a data-driven marketing leader specializing in digital marketing strategy, with extensive experience in both B2B and D2C sectors. My expertise lies in building brand awareness, engaging high-value audiences, and driving website traffic through search and social media channels. I excel at translating complex market data into actionable strategies that enhance organic visibility, strengthen brand positioning, and contribute to broader business objectives.With a strong background in managing and optimizing social media campaigns, I have successfully led teams to execute data-informed strategies that drive measurable impact. My leadership experience in managing SEO and social media specialists demonstrates my ability to mentor, motivate, and guide teams toward ambitious performance goals. I am deeply analytical, leveraging key performance indicators (KPIs) to assess campaign effectiveness and refine strategies in real time.Passionate about continuous learning and knowledge sharing, I thrive in fast-paced environments where I can collaborate cross-functionally to align digital marketing efforts with business growth.With a blend of strategic prowess, technical finesse, and a passion for customer-centric outcomes, I\'m poised to make a transformative impact. Specialties: SEO/SEM, ORM, State of Search, Digital Marketing Strategies, Paid Social Media, Organic Social Media, Organic Search, Paid Search, Google analytics, Keyword Research, Onpage Optimization (landing page optimization), Competitive Intelligence

Experience

1. Digital Marketing - Search (Seo Geo Sem) and Social Media Lead

   PIMCO

   Apr 2019 — Present · Austin, TX, US

   SEO/GEO/AEO Lead:International SEO leader driving incremental increases in organic search traffic, engagement, acquisitions, and global product pageview growth. Developed tailored strategies for global markets, enhancing organic rankings across major search engines and AI Engines including ChatGPT and Perplexity. Implemented robust content and technical optimizations for improved UX/UI, mobile performance, organic rankings, and AI citations. Leveraged Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Moz for benchmarking and KPIs.Paid Search (PPC) Lead:Architected global paid search strategies delivering exceptional results. Aligned cross-functional goals, established KPIs, and championed keyword research, adcopy optimization, and strategic remarketing. Led data-driven budget allocation, delivering impactful reporting showcasing campaign influence and engagement.Head of Social Media and Employee Advocacy:Crafted international social media strategies, amplifying follower base, engagement rates, and ROI. Presented benchmarks and KPIs to executive leadership, showcasing strategic value. Led employee advocacy program expansion, driving sales team engagement. Advised on LinkedIn paid initiatives, achieving record engagement rates. Engineered global social media team and processes for amplified brand impact.

Education

• St.Edward's University

  Communication, Public relations, Marketing and Advertising

  2004 — 2008

Skills

• Keyword Research
• Competitive Analysis
• Metadata
• SEO Copywriting
• Search Engine Marketing (Sem)
• Social Media
• Social Media Marketing
• Marketing
• Search Engine Optimization (SEO)
• Competitive Intelligence
• Marketing Strategy
• Copywriting
• Project Planning
• Blogging
• Lead Generation
• Online Marketing
• Orm
• Google Analytics
• Analytics
• Sem
• SEO
• Link Building
• Online Reputation Management
• Social Media Measurement