Krystle Gillam

About Krystle Gillam

StrengthFinder Top 5 Strengths: Positivity, Includer, Restorative, Input, Developer

Experience

1. Marketing Manager

   Mo' Bettahs

   Oct 2021 — Present · Lehi, UT, US

   Assist in developing and implementing comprehensive marketing strategies, campaigns, and events to increase overall brand visibility in existing and new markets- Support in the design and distribution of in-store visual displays, including new product launches, upcoming promotions, and events for 50+ locations across 7 states- Coordinate marketing efforts for 25+ new store openings including front and back of house store signage, digital ads, emails, social media, event vendors, and merchandise - Evaluate POP design and provide feedback to our creative team to align with the brand and campaign goals and work with our print vendor directly to ensure print quality and timelines are met- Develop and maintain the visual identity of the brand, ensuring consistency across all marketing materials through print and digital content- Direct photo shoots to capture high-quality images for marketing collateral- Foster a meaningful and collaborative culture within our marketing team- Supported the launch of our new app and loyalty program, assisting in growing our loyalty database- Collaborate with team to build email and social media campaigns, including the use of digital ads and influencers to support these marketing efforts

Education

• Snow College

  Associate of Science, General Studies

  2015 — 2017

• Utah Valley University

  Public Relations, Advertising, and Applied Communication

  2018 — 2020