Krystin Ventura
Public Affairs Specialist, Insights & Analytics @Fema
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WORK HISTORY
Public Affairs Specialist, Insights & Analytics @Fema
Washington, DC, US
At FEMA, my job is to measure how well we are communicating with the public during crises, and to provide data-based insights to drive strategic messaging and counter misinformation. I\'m an expert in digital analytics, social listening, and data management, and a proven leader in digital COMMS » Provide situational awareness to FEMA leadership during crises by identifying emerging hot issues online related to operations, survivor needs, and information integrity. Produce concise, plain language reports about the online information environment for federal leaders during disasters.FIELD LEADERSHIP » Led a 6-person digital communications team during Hurricane Helene response in North Carolina in Oct-Nov 2024. Ensured FEMA leadership maintained situational awareness of online hot issues and misinformation during a critical disaster response. Certified FEMA Coach & Evaluator.DATA ANALYSIS » Evaluate ROI and effectiveness of FEMA’s digital media campaigns and make data-based recommendations on future public outreach.PROJECT MANAGEMENT » Managed a multi-department public inquiry response improvement project to unify FEMA’s inquiry responses to survivors, stakeholders, government partners, and the media.TRAINING » As subject matter expert, conduct social listening trainings for External Affairs staff throughout the country to ensure workforce readiness. Continuously tailor trainings and policy documents based on evolving social platforms, industry best practices, and FEMA policies. Create and maintain educational resources and reference documents for digital communications specialists.CONGRESSIONAL AFFAIRS » Lead the social listening portfolio for FEMA\'s Congressional Affairs Division. Support research materials in preparation for congressional testimonies or meetings.AWARDS & CERTIFICATIONS » Investigator Award, Office of External Affairs, March 2023. FEMA Future Leaders Program, May-Aug 2023. FEMA Coach & Evaluator, Jan 2026.
EDUCATION
UC Berkeley Extension
Math for Management, Business Administration, Management and Operations
University of California, Berkeley
Bachelor of Arts, Integrative Biology
ABOUT KRYSTIN VENTURA
Data-driven digital communications analyst and social listening subject matter expert. Always looking for better ways to solve a problem and communicate the answer. Project manager, leader, strategic thinker, crisis communicator.
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