Krystin Olinski
Director Marketing Communications @Greenway Health
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WORK HISTORY
Director Marketing Communications @Greenway Health
Led the planning, budgeting, implementation and evaluation of media and communications plans resulting in an increase of Share of Voice by 168% in less than twelve months through Paid, Earned, Shared, and Owned (PESO) integrated campaigns. Develop media strategies and communications plans focused on thought leadership and aimed at achieving business objectives, and partnering with internal/external contacts to define target audiences, timing, team assignments, and other strategy and plan elements. Launch content marketing initiatives in partnership with product marketing team resulting in increased Share of Voice, increased website traffic, and improved conversions incorporated into Salesforce. Interact with cross-functional management, key company leaders and the marketing team to develop key messages and data points used to inform media (and other external audiences) of industry initiatives and position the company and its executives as thought leaders. Plan, execute and manage Greenway’s internal communications strategy in partnership with the executive leadership team and Talent organization, ensuring consistent messaging, transparent, authentic communications, and strong brand representation. Since implementation, employee engagement increased by 41% and sentiment improved by 22%. Create and lead creative internal communications campaigns, including message development, employee engagement, and promotional launches aligned with company core purpose and values. Manage Marketing Communication team members, providing leadership, guidance, training opportunities and oversight that contribute to career growth.
EDUCATION
Florida State University
BS, Communication Studies
Florida State University
MS, Integrated Marketing Communication
SKILLS
ABOUT KRYSTIN OLINSKI
High-energy marketing professional with 15 years experience in all forms of integrated…
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