Krystina Duvall
Associate Director, Paid Social @Carat
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WORK HISTORY
Associate Director, Paid Social @Carat
Execute brand and performance campaigns for Xbox (promoting game titles, Game Pass,mobile app downloads, game showcases, etc.) with an annual budget of $30MM+• Create media plans that align with client objectives, keeping historical performance, markettrends, and partner study considerations in mind to build a holistic paid social approach• Pull and analyze data for client reporting and to recommend campaign, audience, andcreative-level optimizations to improve overall performance against main KPIs• Train associate-level teammates on foundational paid social responsibilities, strategies, andoverall knowledge of platforms, reporting, and data analyzation• Member of the 20••••24 Game Changing Talent cohort
EDUCATION
University of Portland
Bachelor’s Degree, Dual Concentration: Sociology & Political Science; Minor: Spanish
Harvest Christian Academy
High School
SKILLS
ABOUT KRYSTINA DUVALL
Associate Director, Paid Social at Carat
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