Krystal Rogers-Nelson
Digital Marketing Manager @Clearlink
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WORK HISTORY
Digital Marketing Manager @Clearlink
Salt Lake City, UT, US
EDUCATION
Humboldt State University
Bachelor of Arts (B.A.), International Studies, Art and French
University of Utah
Leadership & Management Certificate, Management and Leadership
Utah State University
Environmental Educator Certification, General Education
Utah State University
Associate’s Degree, General Education
ABOUT KRYSTAL ROGERS-NELSON
UX-Driven Digital Marketing Manager & Content Strategist | Passionate about User Engagement & Content OptimizationI\'m a UX-focused marketing leader with expertise in user-centric design, user experience and cross-functional collaboration. Key contributor generating $3M in yearly revenue across two consumer-focused websites. Proven success in developing strategic initiatives that drive growth. I am a curious and empathetic person who loves to learn and grow.My core focus: creating content-rich, conversion-optimized user journeys that balance business goals with real customer needs. From briefing creative teams and optimizing layouts to analyzing user behavior and leading cross-channel campaigns, I thrive on driving digital experiences that work. Specialties:• UX Strategy & Site Merchandising • Google Analytics, Data Studio, A/B Testing• Content Strategy & Optimization• WordPress, Figma, Heatmapping• SEO, AEO & CRO | Web Accessibility | Collaborative Leadership Key strengths I bring include:• Site Optimization & Merchandising Strategy: Skilled in WordPress, Google Analytics, CRO, SEO, and content programming to drive traffic and engagement.• Cross-Functional Leadership: Adept at aligning stakeholders across marketing, UX, and dev to deliver scalable, customer-first solutions.• Data-Driven Storytelling: Use of dashboards, A/B testing, and user research to inform placement decisions and maximize conversions.
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