Krystal McHugh
Assistant Marketing Manager @Manulife
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WORK HISTORY
Assistant Marketing Manager @Manulife
In this role, I serve as sole marketing lead supporting US-based third-party administrators (TPAs); manage a full US-focused portfolio, driving member engagement and B2B sponsorships. I develop and execute integrated marketing strategies tailored to the American retirement industry, enhancing brand awareness and market penetration. I plan, launch, and optimize email marketing campaigns to increase audience engagement and improve lead generation metrics. I leverage advanced acumen in digital marketing, product management, and communications. I conduct market research to inform strategic content creation and campaign direction. I also represent company at conferences and industry events.
EDUCATION
Seneca Polytechnic
Graduate Certificate, Event Marketing - Sports, Entertainment, Arts
York University
Bachelor's Degree, Sociology
University of Toronto
Certificate, Project Management
SKILLS
ABOUT KRYSTAL MCHUGH
I am a solutions-focused, resourceful Marketing Manager with extensive experience in digital marketing, brand development, social media strategy, account management, and client relations across multiple industries. I have the proven ability to deliver integrated marketing communications, drive business-to-business (B2B) and business-to-consumer (B2C) engagement, and execute high-impact marketing initiatives. Over my career, I have been proficient in planning and executing digital marketing strategies, leveraging platforms such as social media and email marketing to maximize return on investment (ROI). I have conceptualized and led multi-channel advertising initiatives and budgets, ensured timely project delivery. My areas of expertise include:Marketing Management Digital Marketing Email Marketing B2B Marketing Member Engagement, Sponsorship Stakeholder Engagement Diversity & Inclusion (DEI) Financial Services Marketing Employee Resource Groups (ERG) Event Planning & Management Campaign Management Special Event Coordination Press Release Writing Product Launch Team Leadership Investor Relations Digital Branding Project Management KPI Metrics Analysis Market Research Social Media Marketing Brand Management Tradeshow Exhibitions Stakeholder Reporting
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