Krystal Martin
Brand Specialist | Consultative Sales & Optical Expertise | Strategic Training That Fuels Brand Growth | ABOC and NCLEC Speaker | Licensed Optician
- Role
- Brand Specialist at EssilorLuxottica
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Krystal Martin
As a Brand Specialist with EssilorLuxottica, I’m committed to delivering the most innovative and trusted solutions in the optical industry.With credentials including ABOC, NCLEC, and licensure as an Arkansas optician, I bring more than 23 years of leadership experience in optical sales, product dispensing, and customer experience.I’m passionate about elevating the dispensing journey through training, coaching, and process optimization—empowering teams to provide customers with exceptional products and an experience that inspires confidence and trust.My goal is simple: help people see their world better through expertise, innovation, and care.
Experience
Brand Specialist
Mar 2025 — Present · Denver, CO, US
Drive Stellest, Varilux, Crizal, Transitions, and Kodak brand growth in independent eyecare practices. Deliver premium product and dispensing training for independent eyecare professionals.Provide consulting on practice growth, workflow improvements, and patient‑centered dispensing.Support adoption of industry‑leading technologies to elevate customer experience and performance.
Education
Arkansas State University
B.A., Philosophy
1996 — 2000
Skills
- Healthcare
- Employee Training
- Loss Prevention
- Sales Process
- Visual Merchandising
- Account Management
- Hiring
- Retail Sales
- Sales Management
- Leadership
- Recruiting
- Customer Satisfaction
- Training
- Marketing
- Troubleshooting
- Multi Unit
- Driving Results
- Management
- Team Building
- Merchandising
- Retail
- Sales
- Store Management
- Sales Operations
- Customer Service
- Inventory Management
- Coaching
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