Krystallin Chong

About Krystallin Chong

12+ years digital acquisition/growth - subscription & retail e-commerce14+ years digital experience - advertiser, publisher & agency sideEntire post collegiate career in Advertising industry - online & offline (TV, Radio & Print)Specialties: advertising, customer relations, basic html, marketing, microsoft excel, microsoft outlook, microsoft powerpoint, microsoft word, sales negotiation, campaign optimization, facebook ads, basic SQL, Google adwords, dsp, pla\'s / shopping /cse, Affiliate marketing

Experience

1. Senior Digital Marketing Manager, Affiliate

   Nordstrom

   Jan 2021 — Present · Los Angeles, CA, US

   Won the \'All Star\' employee recognition award in 2021.• Mentor and train a team of marketing specialists to optimize performance across cash back, shopping, coupon, media content, BNPL and influencer partners.• Design and execute customer led full funnel growth marketing campaigns to acquire and engage customers.• Negotiate annual and bi-annual contracts with key partners.• Use last click and reporting models to optimize budget allocation.• Collaborate with Analytics to develop a test and learn roadmap to continuously improve growth tactics and strategies.• Submit annual, monthly, and weekly forecasts and accruals to Finance.• Partner with MarTech and Product to maintain the health of our Affiliate platform, Impact Tech.• Work cross functionally with IMS and Brand to ensure business priorities are getting the coverage they need and are adequately funded.• Responsible for setting OKR’s and speaking to results in MBR/QBR performance meetings.• Maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy and personalization.• Create efficient, effective, and scalable systems (i.e, processes, tools, meetings, etc.) with internal and external partners to support our channel.

Education

• California State University, Northridge

  B.S., Business Marketing

  2000 — 2005

• UCLA

  Extension Program

  2005 — 2006

Skills

• Online Campaign Management
• Media Buying
• Affiliate Marketing
• Microsoft Office
• Online Advertising
• Google Adwords
• Social Media
• Marketing
• Sem
• Adshuffle
• Dart
• Outlook
• Doubleclick
• Word
• Rate Negotiation
• Online Marketing
• Excel
• Data Analysis
• Pivot Tables
• Microstrategy
• Social Media Marketing
• Ms Office Suite
• Comscore
• Digital Marketing
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Optimization
• Hitpath
• E-Commerce
• Ppc
• Negotiation
• Advertising
• Facebook