Krystalle Shoy
Chief Marketing Officer @Youth INC
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WORK HISTORY
Chief Marketing Officer @Youth INC
New York, NY, US
Headed marketing and communications for a medium size nonprofit organization. Responsibilities included: strategy, roadmap, project management, storytelling, branding, messaging, digital marketing, process development, event marketing, email campaigns, partner collaboration, budget, marketing campaigns, PR, website, content, and supervised the team. • Leveraged advanced storytelling techniques to craft compelling messages, marketing content, and emotional connections that align with a brand’s values, objectives, and mission. • Originated the marketing and communications for the organization’s key fundraising gala.• Created and executed the social media platform marketing strategy that significantly increased brand awareness and improved brand engagement.
EDUCATION
Union College
Bachelor's degree, English Language and Literature
Georgetown University
Master's degree, Public Relations & Corporate Communications
SKILLS
ABOUT KRYSTALLE SHOY
Dynamic Marketing and Communications leader with fifteen years of experience driving national brand awareness through strategic development and execution. My favorite part of my job is impactful storytelling to influence change and bring attention to an organization’s mission and great works. The Founder and Executive Director at a former client has called me a “communications wizard.” A Chief HR Officer described me as highly creative. Others have said, “I have a clear vision and can develop a tactical action plan with detailed frameworks that deliver results, many times exceeding goals and expectations.”
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