Krystal Parks

About Krystal Parks

Results-driven strategist with proven success in various areas of marketing including strategic positioning, brand and product management, promotions, public relations, market research and customer marketing• Analytically savvy professional with the acumen to analyze qualitative and quantitative data, budget, consumer marketing research and competitive market trends to develop branding, customer messaging, and strategy• Cross-functional leader that successfully collaborates and leads strategy with internal departments and external partnerships• 15 years of marketing experience within the higher education and hospitality industries

Experience

1. Senior Director of Marketing & Communications

   Aramark Collegiate Hospitality

   Jan 2025 — Present

   Develops and executes marketing and communications strategies to drive Aramark’s brand positioning within the Collegiate Hospitality sector.• Focuses on managing high-impact, multi-channel marketing initiatives designed to generate leads, build brand awareness, and enhance the company’s market leadership.• Collaborates with senior leadership across marketing, sales, and operations to ensure campaigns support the company’s growth strategy.• Manages external agency to ensure seamless production of marketing materials.

Education

• University of Phoenix

  Master of Business Administration (M.B.A.)

• Arizona State University

  Bachelor of Arts (B.A.)