Krystal Hauserman
Chief Marketing Officer | Forbes Top 50 CMO | $1B+ Revenue Driver Building Modern Growth Engines That Scale Brand & Demand | NOYZ, Paris Hilton’s 11:11 Media, HBO Max, NBA, Fullscreen | Beauty, Consumer & Entertainment
- Role
- Board Member at Possible
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Krystal Hauserman
I architect full-funnel growth systems that build category-defining brands, leveraging creators, partnerships, community and culture to drive sustained commercial impact. A Forbes Top 50 Entrepreneurial CMO, I’ve led brand and marketing transformations contributing to over $1B in revenue across beauty, consumer, entertainment and sports brands. Over the past several years, I\'ve partnered closely with founders, CEOs and boards to scale and institutionalize growth across fragrance, skincare and lifestyle brands at pivotal moments of expansion. Highlights include propelling triple YoY growth of emerging fine fragrance brand NOYZ, transforming it into an Ulta Beauty bestseller and one of the fastest-rising brands in beauty; and scaling Paris Hilton\'s 11:11 Media into a global lifestyle house (skincare, fragrance, home) surpassing $50M in 2 years. Earlier work shaping HBO Max’s breakout 73M-subscriber year sharpened my ability to build and scale brand and growth platforms inside complex, multi-billion dollar global organizations.I’m now focused on a long-term CMO role where multi-year brand building, compounding growth and durable team leadership can unlock a category-defining next chapter.I’m known for turning blue-sky vision into operationally sound, commercially grounded action; and for leading teams with clarity, creativity and EQ. Talent I’ve mentored now leads at OpenAI, Amazon, Meta, Snap, TikTok, Netflix and Hello Sunshine.If you’re building a brand that wants to matter culturally and win commercially, we’ll work well together. Get in touch: k••••••••@gmail.com Awards & Recognition∎ Forbes Top 50 Most Entrepreneurial CMO (2023)∎ Adweek Marketing Vanguard (2025)∎ Business Insider CMO to Watch (2022)∎ Brand Innovators Industry Innovator (2022)∎ Ad Age Social Campaign of the Year (2024)∎ Ad Age No. 3 Celebrity Brand Endorser of the Year (2023)∎ Cannes Lions Shortlist: Excellence in Brand Experience (Guerrilla Marketing & Events)(2023)∎ Cannes Lions Shortlist: Excellence in Social Content Marketing (Social Film)(2023)∎ Clio Silver Winner (2021)
Experience
Board Member
Oct 2023 — Present
Serving on the board of POSSIBLE, one of the industry’s premier global marketing conferences senior leaders), helping shape content strategy, programming, and the conversations defining the future of modern brand building.
Education
University of Oklahoma
Bachelor of Business Administration
Loyola Law School, Los Angeles
JD
Skills
- Culinary Travel
- Adventure Travel
- Svod
- Digital Media
- Marketing
- Content Development
- Creative Writing
- Microsoft Office
- Relationship Building
- Television
- Technology
- Branding
- Strategic Partnerships
- Entrepreneurship
- Project Management
- Streaming Media
- Entertainment
- Film
- Contract Negotiation
- Event Planning
- Account Management
- Social Media Advertising
- Operations Management
- Philanthropy
- Business Development
- Content Licensing
- Advertising
- Content Acquisitions
- Digital Marketing
- Active Travel
- Partnerships
- Team Management
- Social Media
- Travel Blogging
- Music Industry
- Team Mentoring
- Public Relations
- Social Media Marketing
- Creative Strategy
- Leadership
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