Krystal Samuels
| Marketer and Strategist| Writer| Speaker
- Role
- Senior Analyst, Marketing Planning and Strategy - Spark Shop at Walmart
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Krystal Samuels
With over three years of experience in marketing and business operations, I specialize in…
Experience
Senior Analyst, Marketing Planning and Strategy - Spark Shop
May 2023 — Present
Spark Shop is a multi-million dollar omnichannel retail business within Walmart which produces Walmart-branded merchandise and retail experiences for associates and customer enthusiasts.• Maintain and build continuous working relationships with internal and external stakeholders, including but not limited tocreative, brand social, experiential, and Belonging team to enhance Spark Shop representation throughout the company.• Assist in developing high-performing email marketing campaigns with e-commerce partners, achieving a 26% CTR and$18.2K in revenue for a single campaign, and growing the email list by 31% year-over-year.• Execute and lead day-to-day business operations and marketing initiatives, including seasonal campaign briefing + larger pillar moment campaigns that incorporate pop-up activations.
Education
Arabia Mountain High School
High School Diploma
Georgia State University
Bachelor of Business Administration - BBA
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