Krystal Middleton

About Krystal Middleton

I’m a full-stack marketing generalist with extensive knowledge on the paid media side. I have a background in sports, digital media, influencer marketing, and performance-based growth. I’ve worked both in-house and agency-side, helping brands streamline their marketing operations, scale paid media, and build content strategies that drive real business outcomes.My journey began at UNLV, where I supported game-day execution with the UNLV Athletics team and went on to work with professional organizations like the Las Vegas Lights and Vegas Silver Knights. I transitioned into the digital space through REQ, a marketing agency where I learned to integrate data, creative, and execution across channels.I’ve since led marketing initiatives across multiple brands—from AgencyBox’s influencer-led activations, to managing six-figure monthly ad budgets and building robust marketing automations at Ryan Pineda’s portfolio of companies. I’ve built full-funnel marketing systems, managed media buying across platforms like Meta, Google, and YouTube, and aligned creative, content, and CRM strategies with measurable ROI.At 19, I founded my first business and got it placed in major resort retail spaces on the Las Vegas Strip. Today, as the Founder of GreaterReach, I work with growing brands to build scalable marketing systems, execute omnichannel campaigns, and turn ideas into performance-driven marketing strategies.Let’s connect—whether you’re building, scaling, or just want to talk shop. k••••••@greaterreach.co

Experience

1. Digital Marketing Specialist

   Allegiant

   Jul 2025 — Present · Las Vegas, NV, US

Education

• University of Nevada-Las Vegas

  Bachelors of Science in Business Administration, Marketing, Marketing