Krystal B.
Senior Crm Lifecycle Manager @Ziff Davis Shopping
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WORK HISTORY
Senior Crm Lifecycle Manager @Ziff Davis Shopping
Responsible for developing and executing customer acquisition across paid and organic channels to grow shopping brands.Launch new and optimize existing automated campaigns that drive critical actions across the customer lifecycle, focusing on email, push, in-browser, and in-app while executing reporting & budget over-sight. Develop, implement, and manage retention programs and win-back strategies to maximize growth, product utilization, and retention across shopping brands.Lead A/B testing strategy to create data-driven strategies for hitting key metrics and engaging all funnels
EDUCATION
University of Florida
Bachelor of Science (B.S.)
Florida International University - College of Business
Master of Business Administration (M.B.A.)
ABOUT KRYSTAL B.
Results-driven CRM leader passionate about lifecycle marketing and customer engagement. I specialize in developing high-impact campaigns that drive retention and revenue. With expertise in CRM strategy and audience segmentation, I create personalized, data-driven experiences that maximize customer lifetime value.
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