Krysta Hawkins

Social Media Manager @Digital Media Management

Spearheaded the creation and execution of social media campaigns for Peacock Originals, including content ideation, creative direction, approval processes and post publishingManaged all social accounts for the hit TV show One of Us Is LyingCultivated a strong online community by interacting with followers on a daily basis and facilitating positive conversations across socialCoordinated with client marketing teams to establish strategies based on social media best practices and the overall cultural landscapePartnered with the editorial team to ideate posts surrounding high impact moments, brand franchises, and evergreen contentCollaborated on high-visibility social media campaigns including Real Housewives of Miami, One of Us Is Lying, and Everything I Know About Love,