Kevin Rutter

About Kevin Rutter

Analytics and measurement leader with a focus on turning complex digital data into clear, actionable insights.I’ve led analytics work across multi-brand, enterprise environments, supporting decision-making at both operational and leadership levels.I partner with teams to define KPIs, build scalable measurement frameworks, and support experimentation and marketing analytics across enterprise environments. My work emphasizes data quality, automation, and decision-ready reporting.I also leverage AI-enabled workflows to streamline analysis and documentation, helping teams move faster and focus on higher-impact work.

Experience

1. Manager - Analytics & Measurement

   Anywhere Real Estate Inc

   Sep 2023 — Present

   Drove strategic analytics initiatives across 3 business units, focusing on scalable solutions, actionable insights, and operational efficiency. Built strong internal partnerships to elevate analytics maturity and streamline processes across the organization.Supported enterprise-level analytics implementations, including GA4 360 roll-up reporting and QA of third-party tagging, ensuring clean data pipelines and actionable reporting for 6 brands.Embedded AI into workflows to accelerate documentation, reporting, and planning. Was a thought leader, creating AI prompting playbooks and creating scalable use cases. Experience with Copilot, ChatGPT, Gemini, Claude, etc.Created scalable tagging frameworks that simplified implementation across decentralized teams, unlocking underutilized platform capabilities and saving time.Led the development and optimization of paid media campaigns across major platforms, using real-time data to inform pivots and guide future expansion strategies.Automated reporting workflows by integrating data from multiple platforms, significantly reducing manual effort and enabling faster, more impactful insights.Helped define and refine marketing KPIs, bridging the gap between campaign performance and business outcomes through improved data capture and CRM integration.

Education

• Rutgers University

  B.A., Environmental and Business Economics

  2008 — 2012

Skills

• Adobe Report Builder
• Microsoft Office
• Debugging Code
• A/B Testing
• Price Optimization
• Company Evaluations
• Powerpoint
• Microsoft Excel
• Adobe Analysis Workspace
• Report Automation
• Excel
• Access
• Adobe Dreamweaver
• Html
• Data Integration
• Tableau
• Google Tag Manager
• Ms Project
• Investigative Reporting
• Google Data Studio
• Elasticity
• Policy Writing
• Microsoft Word
• Analytics
• Demand Forecasting
• Business Proposals
• Google Analytics
• Customer Relations
• Heatmapping
• Google Adwords
• Adobe Analytics
• Data Analysis
• Data Collection
• Performance Reporting
• Word
• Segmentation
• Sem