Krutika Shah

About Krutika Shah

I currently work in Performance Marketing - on platform Search and display Marketing, where I plan, execute and optimise digital campaigns to drive visibility, conversions and ROI across platforms. My role involves analysing data, managing budgets, refining targeting and improving campaign efficiency through continuous testing and performance insights. I collaborate closely with platform partners - Blinkit, Swiggy IM, Zepto & BigBasket, Ozi to activate high-impact strategies, enhance consumer journeys and maximise revenue. With strong analytical skills and a results-driven approach, I ensure every campaign delivers measurable growth and supports overall brand performance in the digital ecosystem.I completed my Bachelors and Masters in Life Sciences from Mithibai College, University of Mumbai, and I am currently pursuing an MBA in International Business from IIFT, where I was honored with the Dr. Ramakrishna Mitra Gold Medal for Academic Excellence in Strategy Management.I interned with Philips Personal Health Marketing Division, contributing to consumer insights and product strategies, and I now work in Performance Marketing and Key Account Management across E-Commerce and Quick Commerce at Philips.Over the years, I have led teams to organize large-scale events, coordinated placement activities during my M.Sc, and competed as a National Semifinalist in Airtel iCreate, GSK E Cube\'24, and CIPLA Ascend. At IIFT, I was actively involved as a member of the IMCC (2024–25) and the Alumni Relations Committee (2023). I had received an application fee waiver from Harvard Business School, for their MBA program, in 2023 - Need Blind Application.Alongside academics and professional work, I have volunteered with organizations such as UNFPA, StreetTails, and many others, which has helped me build a strong balance of professional excellence, leadership, and social commitment.

Experience

1. Graduate Development Program Trainee (Gdp)

   Philips

   Apr 2025 — Present · Gurugram, IN

   Stint 1 : Key Account Management, NykaaStint 2: Quick Commerce Department and E-Commerce Department: Working with Blinkit, Swiggy IM, Zepto, OZI and Big Basket - Performance Marketing, Display & Search Marketing, On Platform Management.

Education

• University of Mumbai

  Master of Science - MS

  2021 — 2023

• University of Mumbai

  Bachelor of Science - BS

  2018 — 2021

• IITC MUMBAI

  Diploma in travel tourism management

• Indian Institute of Foreign Trade

  MBA

  2023 — 2025

• IATA Training

  Iata consultant course

• Lilavatibai Podar Sr Secondary School

  ICSE

• Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

  HSC 12th

• Academia de Espanol

  A1 and A2 level completed

  2020 — 2020