Krutika Khadse
Paid Media Manager @Dentalcorp
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WORK HISTORY
Paid Media Manager @Dentalcorp
Toronto, ON, CA
Own full‑funnel paid acquisition strategy for 100+ locations in Canada, managing $300K+ monthly budgets across Google, Meta, Microsoft Ads, and emerging channels.• Optimize bidding, pacing, and audience segmentation to reduce CAC and improve conversion eciency across the funnel.• Lead creative strategy on Meta by developing insights, briefs and hypothesis that drive lift in CTR, CVR and support acquisition goals.• Collaborate with CRM, SEO, and Analytics teams to build cohesive acquisition journeys and connect paid performance to downstream conversion and retention insights.• Build forecasting models and present performance insights, budget recommendations, and growth opportunities for practices in the network.
EDUCATION
Mithibai College
Bachelor of Arts (BA)
Humber College
Post-graduate certificate
ABOUT KRUTIKA KHADSE
Data-driven and results-oriented digital marketer with 6+ years of experience strategizing, managing and executing cross-channel paid media strategies across Search, Social, Display, Programmatic, and Video. I have worked with healthcare, SaaS, retail, and eCommerce brands to drive key metrics and deliver measurable ROI through full-funnel campaigns, budget optimization, and data-backed decision-making. Experienced on platforms including Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, TikTok Ads, YouTube Ads, and more.
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