Krutika Dash

About Krutika Dash

I turn consumer truths into business growth. With over 10 years of experience in consumer and strategic insights, I\'ve worked across FMCG, Alcobev, Health & Nutrition, Media, and Technology — partnering with global brands like Heineken, Coca-Cola, Google, Unilever, Meta, and BBC to shape strategy through deep human understanding. My work sits at the intersection of qualitative depth and quantitative rigour. I\'ve led ethnographies across 24 Indian states, built brand propositions for RTD launches in APAC, and designed research that has driven everything from Zee TV viewership growth to Sprite\'s brand refresh. More recently, I\'ve expanded into AI-powered research at Knit AI — where I bridge practitioner-level insights expertise with an emerging AI research platform, delivering consultant-grade reports for clients including Disney, Google, Arby\'s and OverTime. What sets me apart: → I don\'t just deliver research — I tell the story behind the data → I\'ve built trusted advisory relationships with senior clients across markets → I bring strategic thinking to every brief, not just methodology. Tools: Qualtrics · DisplayR · Nielsen · Kantar WorldPanel · Social Listening platforms

Experience

1. Insights Manager

   Knit

   Jul 2025 — Present · Delhi, IN

   Knit AI is an AI-powered qualitative and quantitative research platform. As Insights Manager, I work at the intersection of research expertise and AI — transforming platform-generated outputs into polished, consultant-grade insight reports for a global client base including Disney, BCG, Google, and OverTime among others. Key contributions: → Elevated report quality and client satisfaction through rigorous narrative structuring and strategic framing → Provided practitioner-led input into Knit\'s AI research platform development across qual and quant frameworks → Upskilled in Qualtrics and DisplayR to strengthen analytical depth

Education

• Amity International School, Saket, New Delhi

  School

  2000 — 2011

• Institute of Hotel Management

  Bachelor of Science (B.Sc.) Hospitality and Hotel Administration, Specialization in Food Production

  2004 — 2014

• MICA | The School of Ideas

  PGDM (C), Brand Management and Qualitative Research

  2015 — 2017

Skills

• Team Management
• Qualitative Research
• Marketing
• Marketing Communications
• Social Media Marketing
• Marketing Strategy