Kruthika Srinivasan

Experience

1. Marketing Operation Associate for Acceletrial Platform

   Linea System

   May 2016 — Present · New York, NY, US

   Launch AcceleTrial platform. Acceletrial is a powerful tool for the clinical trial study startup process. This position directly reports and coordinates with the President of Linea System-Analyze Linea’s product and services to determine value proposition with the marketing team-Develop messaging and strategies to position AcceleTrial to integrate into the market-Implement use of CRM to prioritize potential prospects and opportunities-Participate in team/client meetings and create follow up plans and address actions-Research and analyze data to determine current business environment, trends and strategies for product improvements-Perform all other duties as assigned and required to fulfill projects involving site identification and patient recruitment-Coordinate design, messaging and layout of the new AcceleTrial website and the presentation decks-Create and manage social media channels for AcceleTrial-Collect data and create reports on Competitive Intelligence-Idea generation for marketing and operations-Participate in brainstorming sessions regularly on products and services -Propose events, conferences, and exhibitions relevant to clinical trials and company for information, insights and marketing-Collect insights and information on event attendees.

Education

• Fairleigh Dickinson University-Metropolitan Campus

  Master of Business Administration (MBA), Pharmaceutical Management & Marketing

  2014 — 2016

• SIES College of Commerce & Economics

  bachelor of management studies (BMS), Bachelors in management studies

  2009 — 2012

• University of Mumbai

  Masters of Commerce, Business/Commerce, General

  2012 — 2014

Skills

• Pharmaceutical Industry
• Business Process Improvement
• Business Analysis
• Internal & External Communications
• Online Research
• Teamwork
• Team Management
• Research
• Generic Drugs
• Integrated Marketing
• Cultural Awareness
• Marketing Communications
• Sourcing
• Powerpoint
• Microsoft Excel
• Cross-Cultural Communication Skills
• Brand Equity
• Corporate Social Responsibility
• Presentation Skills
• Equities
• Public Speaking
• Market Research
• International Marketing
• Management
• Apis
• Marketing Management
• Competitive Analysis
• Start-Ups
• Communication
• Internal Affairs
• Crm
• Strategic Planning
• Stock Trading
• Leadership
• Microsoft Word
• Business Planning
• Team Leadership
• Mac Os
• Marketing Research
• Administrative Assistance